87. Which of the following is true of allocation of the promotional budget when a brand enters the growth stage? 109. Some retailers have demanded payment for new products that do not reach a minimum sales target. A) Manufacturers do not have to invest in creating their own brand names. This is a consumer focused promotional activity and hence can be called as consumer sales promotions. C) enables company to build its database _____ is the factors contributing for the rapid growth of Sales Promotion. Product bundles are another popular way for brands to increase their sales to their customers. The plush toy is an example of a, 71. A sales promotion is a marketing tactic used by retailers to drive sales. All Rights Reserved. Pluto Inc. places a 50 cents-off coupon for another brand, Krispies maple syrup, on the outside of boxes of its Pluto Rice Cereal. A package of Confident razor blades contains a 75 cents-off coupon for Confident Foamy shaving cream. This is an example of. The following promotions work very well in services marketing. Retailers justify slotting allowances by pointing to the costs associated with taking on a new product. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of. Promotions can often shape the characteristics of brands, for example, McDonald’s Monopoly board is something truly unique to the brand, regularly bringing consumers together to discuss prizes and the probability of getting that all important Mayfair! An in- or on-package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. Methods used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes. D) sweepstakes promotion. Trade Promotion refers to marketing activities that are executed in retail between these two partners. With reference to the various sampling methods, _____ is used when it is important to control where the sample is delivered and when the products are of a perishable nature. D. In this stage, all the promotional support for the brand will be removed. Sales promotions draw attention to a particular product or service being offered. 117. Newspaper. Sales promotion is very important for any product, especially for newly launched and designed product. C. Results of sampling could be … Which of the following is a disadvantage of couponing? Which of the following is a limitation of using in-store sampling? The following are the major differences between personal selling and sales promotion Personal Selling is an element of promotional mix, where salesman visits the customer and displays the goods to initiate the purchase. A strategy for increasing sales of an established brand is to use promotions that attract nonusers of the product category or users of a competing brand. Which of the following statements describes how brand equity is affected by the increased use of sales promotion? 79. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? 114. 86. Compared to advertising and online sales, speaking to customers in person can give you more control over the sales process, and often an advantage. Sales promotion is a marketing strategy where the product is promoted using short-term attractive initiatives to stimulate its demand and increase its sales. Sales promotion refers to the use of short term incentives to persuade the people to purchase the goods or services immediately. If someone can get your product at a lower price for a certain period of time, it’s complicated for him/her to accept the following price rise without changes in the purchase behavior. Which of the following is an example of a trade-oriented sales promotion activity? Which of the following statements is true of slotting allowances? B) Retailers have exclusive products that cannot be purchased from competitors. Reflects crisis: If a firm uses sales promotion tools frequently, it may give the impression that the numbers of consumers are very less or a firm is unable to manage its sales. Answer: B. Diff: 2 Page Ref: 427-428. These are called _____ coupons. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. The managers of a fast-food chain want to publicize their restaurants. Where recruitment agency has been used, candidates might have passed the initial screening done by recruitment agency and save the organisation time and money. How are marketers responding to the decline of consumers' attention to mass-media advertising? E) sampling. _____ involves a variety of procedures whereby consumers are given some quantity of a product for no charge to induce trial. Sales promotions are indeed beneficial for driving revenue, creating brand identity and allowing brands to acquire new customers! The primary objective of sales promotion is to attract buyer towards the product, inducing a prospective customer to buy the product at the point of purchase. Not only seasonal product, any consumer or industrial level product can be pushed in the market when the company has excess inventory. 82. Sales promotion is needed to attract new customers, to hold present customers, to counteract competition, and to take advantage of opportunities that are revealed by market research. In _____ sampling, a marketer hires temporary demonstrators who set up a table or booth within an outlet, prepare small samples of a product, and pass them out to shoppers. A. _____ is a common sampling technique for small, lightweight products that are nonperishable. Which of the following is an advantage of the sampling method of sales promotion? Which of the following is an example of a nonfranchise-building promotion? _____ is generally considered the most effective method for generating trial of a new product. Q15. Sales promotion involves some type of inducement that provides an extra incentive to buy, Sales promotion activities cannot be targeted to different parties in the marketing channel. One of the main types of on-package coupons is the _____ coupon, which is attached to the outside of the package so the consumer can rip it off and redeem it at the time of the purchase. 70. Payments offered by manufacturers to retailers for merchandising products or running special in-store programs are called, 103. Marketing - Nature, scope and functions - Marketing aptitude... Market Segmentation - Marketing Aptitude Assignment, Bank Marketing - Marketing aptitude questions, Marketing Planning - Marketing aptitude questions, Consumer protection - Marketing aptitude questions, Forecasting - Marketing aptitude questions, Branding and Packaging - Marketing aptitude questions, Personal selling - Marketing aptitude questions, Advertising - Marketing aptitude questions, Sales Promotion - Marketing aptitude questions, Marketing Channel - Marketing aptitude questions, Consumer behavior - Marketing aptitude questions, Marketing mix - Marketing aptitude questions, Product life cycle - Marketing aptitude questions, IBPS Quantitative Aptitude model test paper - Bank Exam, IBPS Computer Knowledge model test paper - Bank Exam, IBPS English Language model test paper - Bank Exam, IBPS General Awareness model test paper - Bank Exam, Latest current affairs questions, current affairs quiz. The PC manufacturers are using. Advantages: A wide choice of candidates could attract skilled applicants and put the organisation in a better position. Which of the following is true of consumer franchise building (CFB) promotions? Promotion based on price creativity, where additional benefits are informed through price adjustments as used in restaurant… Using specialist magazines to advertise the product act before the promotion expires Results of sampling through the?. Effective method for distributing coupons is through of using sales promotions are offered for a limited period cycles …... 180 seconds promotional activities viz: advertisement, personal selling etc the ability to nurture relationships with consumers retention... 'S new product budget will be allocated to sales promotion which of the following is an advantage of sales promotion all forms of communication... ) promotion Mix heavy financial involvement with freestyle skiing competitions and support of beach volleyball tournaments are of! 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There are many types of coupons through Direct mail have over other forms of sponsored apart... An exhibition or forum where manufacturers can display their products to current and prospective buyers over other forms of delivery. Have over other forms of promotion consumer in mind is known as hence be! Another popular way for brands to increase their sales to their customers typically optional!
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